Tuesday, September 8, 2015

Adventures in Adulting: Wine

November 19, 2014 was the day I truly felt I was adulting. It was the day I turned 21 and bought beer at the grocery store like a badass adult. Nothing compares to the feeling of ultimate adulting, but it also opened up a world far past hunch punch and $1 well drinks. As an adult I felt like I needed to enjoy the finer, yet still college-student-affordable, drinks in life.

This lead me to my new found love for wine. It makes me feel like a classy adult. But nothing is as intimidating as navigating the isles of wine because honestly I don't know the first thing about wine.
 How do I choose one? What would pair well with dinner? What does sauvignon even mean? Ugh?!

This week I set out at Kroger to try something outside of the bulk two-buck chuck that I get at Trader Joes. Since I don't know the first thing about wine, I hit up my Bible for adulting (Pinterest) to see if I could become an instant wine expert. Check out this wine guide I found:


Seriously this wine guide is amazing, it even shows you how to decode a wine label! It helped me understand wine enough to feel like I was an informed buyer. I ended up trying a sauvignon blanc which was a nice switch up from the fruity white zinfandel I usually buy.

The key takeaways from my experience were that I wanted to be an informed buyer but Kroger's wine section was pretty overwhelming. Not to harp on Athens Kroger for the second blog post in a row (sorry not sorry), but it would be awesome if Kroger capitalized on this opportunity to connect with me this way as well.

Last week I suggested Kroger make a Pinterest account dedicated to pinning recipes that used sale items and then tweeted about the recipes/sales. I think that Kroger should create another board on Pinterest that serves as a guide for wine and beer. Similarly, they should tweet and post on Facebook about this guide to alcohol and can use this as an opportunity to post about great deals they are having on beer and wine. Connect these deals on alcohol with dinner recipes they would pair well with.

I think this would do well for them if they marketed it to the local college students by using humor with the #adulting. It would help college students become more informed buyers and increase brand loyalty to Kroger. Lastly, Kroger should place a summarized wine/beer guide throughout the intimidating aisles, and include something that says, "Follow us on Pinterest, Twitter and Facebook to learn more."

In the end, I'd know more about wine and deals going on at Kroger, and Kroger would gain a loyal customer. Sounds like a win-win if you ask me.



(Check out my cute kitty! :) )

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